Last updated: 9 November 2026
Bharati Essentials · Baharagora, Jharkhand 832101 · care@bharatiessentials.in · +91 88073 40213
Privacy Policy
This Privacy Policy explains what personal information Bharati Essentials collects when you use our website and place orders, why we collect it, how we keep it, and the choices you have. It is written with the Digital Personal Data Protection Act, 2023 (DPDP Act) in mind, alongside the Consumer Protection (E-Commerce) Rules, 2020.
Bharati Essentials operates the website bharatiessentials.com from Baharagora, Jharkhand 832101. We are the data fiduciary responsible for your personal data under the DPDP Act. You can contact us at care@bharatiessentials.in or +91 88073 40213. For privacy complaints, see the Grievance section below.
We collect the personal data needed to take and deliver your order and to run our service:
Account and contact data: name, phone number, email address, and password (stored as a hashed value, not in plain text).
Delivery data: delivery address and any delivery instructions you give us.
Order data: the items you order, quantities, prices, delivery slot, and order history.
Payment data: for COD, the fact that the order is COD; for UPI, a transaction reference from your payment app. We do not store your UPI PIN, card number, or full bank details.
Device and usage data: basic technical data such as browser type, and which pages you visit, used to keep the site working and secure.
We collect location information only to the extent needed to confirm serviceability of your delivery address; we do not track your live location.
We process your personal data for these purposes, all of which are necessary to provide the service you asked for or to comply with the law:
To register your account, verify your phone number via OTP, and keep you logged in securely.
To take, process, pack, deliver and confirm your orders.
To process payments and issue refunds.
To communicate with you about your order and, where you have agreed, to send service updates.
To maintain security, prevent fraud, and comply with legal and tax obligations.
We do not sell your personal data. We do not use your personal data for behavioural advertising. Where we use it for any communication beyond order fulfilment, we will give you a way to opt out.
We share personal data only with those who need it to deliver your order or to run the service, on a need-to-know basis and under appropriate obligations:
Our delivery staff, who receive the name, address and phone number needed to complete a delivery.
Payment systems, where you choose UPI, to the extent needed to authenticate and record the payment.
Service providers that host or support our website, e-commerce platform, email and SMS (we use WordPress and WooCommerce and standard email delivery).
Government or law-enforcement authorities where we are legally required to disclose data.
We keep your personal data for as long as your account is active and for as long afterwards as needed to comply with legal, tax and accounting obligations (for example, order and tax records that Indian law requires us to retain). After that, we delete it or anonymise it. Data attached to a specific order is retained for the period required by applicable tax and consumer law even if you close your account.
Under the DPDP Act you have rights over your personal data. You can:
Access the personal data we hold about you.
Ask us to correct data that is inaccurate or outdated.
Ask us to delete personal data that is no longer needed, subject to legal retention requirements.
Withdraw consent for processing that is based on your consent (for example, service-update messages) — withdrawing consent does not affect processing that is necessary to fulfil your order or comply with the law.
Nominate another person to exercise your rights in the event of your death or incapacity.
To exercise any of these rights, write to us at care@bharatiessentials.in with your account phone number or email. We will verify your identity before acting on a request.
We take reasonable technical and organisational measures to protect your personal data — secure authentication, hashed passwords, access limited to staff who need it, and monitoring for abuse. No method of transmission or storage is fully secure, but we work to protect your data against unauthorised access, alteration or loss. If a data breach occurs that is likely to cause you harm, we will notify you and the Data Protection Board as required by the DPDP Act.
Our service is not directed at children, and we do not knowingly collect personal data from anyone under 18 except as part of an order placed by an adult for their household. If you believe we have collected a child's data in error, please contact us and we will delete it.
Our Grievance Officer handles privacy complaints and can be reached at care@bharatiessentials.in or +91 88073 40213. We will acknowledge a complaint within 48 hours and endeavour to resolve it within the time required by the DPDP Act. If you are not satisfied, you also have the right to approach the Data Protection Board of India.
We may update this Privacy Policy as our practices or the law changes. The date at the top of this page shows when it was last revised. If we make a material change, we will notify you through the website or, where appropriate, by email.